After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.

If you’ve wanted to visit the South of France, this might be the week. The annual Cannes Lion ad festival, a time for ad folks from all quarters to gather, gets underway tomorrow.…

At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.