This week, we talk to some of the fashion and tech executives in attendance at Cannes Lions, rounding up some of the biggest announcements, trends and marketing strategies driving the conversation right now.The Cannes Lions advertising festival is happening this week in the south of France, and fashion brands are among the many businesses in attendance. The event showcases the latest technologies and creative strategies in advertising. This year, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are all at the center of the conversation.
Glossy spoke with several executives in attendance about what they’re showing and what they’re seeing at Cannes this year. Here’s a roundup of the Cannes buzz that’s most relevant to the fashion industry.
Coach goes all-in on Spotify
At Spotify Beach, a Spotify-hosted activation at Cannes showcasing a number of music and audio-related trends, Coach announced a “global cultural partnership” with Spotify that will begin this fall.
The announcement was light on details, but it characterized the partnership as focusing on Gen Z and going beyond simple paid ads. Instead, Coach will work to build campaigns directly into Spotify.
