Jun 21, 2026 11:50pm PT
10 Cannes Lions Events and Trends to Watch for at This Year’s Festival of Creativity
Getty Images
The annual Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change — so it’s no surprise that the 2026 event is packed with signs of the future and sessions with leaders who represent the transition that is upending media and entertainment.
The June 22-26 international festival of creativity has a packed schedule examining AI’s influence in business, the rise of creators and the creator economy, the expansion of vertical dramas as a format and the boom in talent-centered consumer brands. In the 12 months since last year’s Cannes Lions gathering, all of these trends have accelerated faster that most would have predicted.
