By Seb Joseph • June 15, 2026 •

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent turned out not to be. Some of this was obvious. Some of it wasn’t. Here’s Digiday’s guide to what’s in and out at the Cannes Lions Festival 2026.

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