Ally wants influence over women’s sports media deals — not just sponsorships
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and…
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By the numbers: Ad tech's quarter of mixed fortunes
AI and CTV raise independent ad tech's spirits, but a deeper dive reveals underlying tensions in a contracting market.
Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast's first-ever Upfront revealed his forthcoming creator platform, an infrastructure play that will elevate the company's…
Ad tech is lining up behind OpenAI (it’s been here before)
Right now, OpenAI needs ad tech. Especially as the platform is building out its entire ads proposition. But ad tech knows it…
Why live streaming is the borderless $4 billion global opportunity…
Discover how programmatic live CTV is unlocking a $4 billion opportunity, including global growth, infrastructure demands and…
OpenAI turns on cost-per-click ads inside ChatGPT
The move to introduce CPCs come as the platform looks to hire its first Advertising Marketing Science Lead.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the…