Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change

Festival boss Simon Cook talks A.I., the creator economy and the pleasures and perils of running the biggest marketing meetup in the world.

Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.

At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.

Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change

The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.