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Fonte

adage.com

66articoli totali nell'archivio

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AI

How tech leaders are stitching together AI tools for an edge

Maybe you’re already using Claude, but have you synced it to Wispr Flow to enable voice-to-text dictation?

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AI

Inside Meta’s ads MCP server—here are the tasks AI automates for media buyers

While most advertisers wait to get access to Meta’s ads MCP server, early testers are finding use cases from daily tracking to…

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Inside the NWSL’s strategy to convert World Cup buzz into loyal fans

Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.

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Career Journeys—How an ex-Nike marketer is using an athlete mindset to build a…

Mike Donnelly started as a professional runner working with New Balance and Nike—he’s turned that athletic mindset into a…

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AI

How AI innovations in TV are meeting brand needs—and how they’re coming up short

Separating fact from fiction on all the AI pronouncements made at the 2026 upfronts.

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CMO Lisa Materazzo leaving Ford

Lisa Materazzo came from Toyota in 2023 and launched Ford’s first brand campaign in more than a decade.

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Watch the newest commercials from Lowe’s, Grüns, The Home Depot and more

The Home Depot promotes its Memorial Day deals, available now through May 27.

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Denny’s brings back punk band Live Without 13 years after its viral in-store set

The 2013 “Denny’s Grand Slam” concert inspires a sequel and a limited-edition Mozz Pit Burger.

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12 creative campaigns to know about today

Miracle-Gro wants you to get off screens and start growing plants, and Fireball debuts a whiskey-filled “dad bod” fanny pack.

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Jiffy Lube enlists the old Sonic guys to promote its quick services

T.J. Jagodowski and Peter Grosz revive their banter in a campaign from BarkleyOKRP.

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Creator and influencer trends brand marketers need to know about right now

Mei Mei Deuanxayasane’s family brand trip with Uno and Vrbo, Domino’s creator pajama party and Pink’s influencer event promoting…

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Las Vegas returns to cheeky humor in ‘Pack for Vegas’ tourism campaign

R&R Partners and director Jody Hill highlight the anticipation before a Vegas getaway even begins.

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AI

Why we should think of AI as replacing tasks, not jobs

AI can automate the mechanics, but human judgment and creativity are what drive impact for brands.

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What CMOs should do in their first 100 days on the job

CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should…

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Introducing the Ad Age CMO Survival Guide

The new CMO Survival Guide series is part of Ad Age’s extended chief marketing officer coverage.

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BBH’s Erica Roberts on the energy of creative reviews and why ad testing…

Plus, her favorite work, past and present, and why we’re entering a golden age of creativity.

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AI

AI prompting for experts—13 Tech Power List winners share their strategies

Tech leaders from companies including Tubi, JPMorganChase and Oura offer prompt advice to marketers.

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AI

Why CMOs must become enterprise growth leaders

CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and…

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What to know before entering Ad Age 40 Under 40—entries close July 23

Find answers to Ad Age 40 Under 40 entry FAQs, including eligibility, deadlines, fees, judging criteria and exactly what to…

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Business

Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies…

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find…

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Watch the newest commercials from Modelo, Panda Express, e.l.f. Cosmetics and…

“Survivor” contestant Tiffany Ervin stars in the latest from e.l.f. Cosmetics.

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14 creative campaigns to know about today

Mountain Dew and Danny Trejo want you to have a Baja Blast, and Turo takes a choreographed route to the World Cup.

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Reprint-AA26049KeurigDrPepper - Ad Age

2026 Tech Power List Drew Panayiotou

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Reprint-AA26047HearstMagazines - Ad Age

2026 Tech Power list Mike Nuzzo

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BBH USA made 250 unique Lego sheep in cute collectible drop for staffers

Ryan Atkinson, the agency’s head of design, spearheaded the project to celebrate Ad Age’s A-List.

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9 key agency and marketing job moves—and why they matter

Here are the executive moves you need to know this week.

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McDonald’s photocopied its lunch menu to promote office delivery

TBWA\Paris campaign sent scanned images to thousands of office workers to promote delivery at work.

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2026 Healthcare Marketing Impact Awards

Learn about the 2026 Healthcare Marketing Impact Awards from Ad Age and Modern Healthcare, honoring impactful healthcare…

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Tech

Inside self-care app Finch’s charming animated spot about just getting by

Weirwork’s Kevin Weir and animator Kirsten Lepore discuss the making of “Whatever It Takes to Get Through the Day.”

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Visa brings a Ted Lasso vibe to World Cup campaign with Jason Sudeikis

Visa's World Cup campaign comes from Anomaly.

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Jyoti Vaidee is creating automated ad products for brands on Reddit

Jyoti Vaidee has been named a 2026 Ad Age Tech Power List honoree.

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Why James Cadwallader is the leading CEO of AEO

James Cadwallader has been named a 2026 Ad Age Tech Power List honoree.

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Ad Age Tech Power List honors ad tech and brand leaders from Bose to Reddit

The 2026 Ad Age Tech Power List winners are pushing the bounds of the core emerging tech trends in the industry.

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AIBusiness

Rembrand’s Omar Tawakol finds brands a place in CTV through AI

The CEO of Rembrand is a 2026 Ad Age Tech Power List honoree after leading a merger with Spaceback.

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AI

Denise Persson took Snowflake’s AI to the Olympics

The chief marketing officer made the 2026 Ad Age Tech Power List for her work launching AI enterprise products.

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Bose’s Sayantan Bose turned off paid search to test new marketing strategies

Bose Corp.’s VP of marketing analytics and insights made the 2026 Ad Age Tech Power List for his experimental approach to…

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AI

Natalie Silverstein is writing the playbook for AI-powered creator marketing

Natalie Silverstein has been named a 2026 Ad Age Tech Power List honoree.

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AI

Vurvey Labs’ Chad Reynolds builds AI personas for brands and agencies

The founder and CEO made the 2026 Ad Age Tech Power List for developing virtual consumers that challenge marketers.

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AI

Jenny Lewis turned The Knot Worldwide into an AI commerce powerhouse

Jenny Lewis, who recently joined Rivian, has been named a 2026 Ad Age Tech Power List honoree.

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AI

How Anomaly’s Chris Neff embedded AI into work for Chevy, Google and Visa

Chris Neff has been named a 2026 Ad Age Tech Power List honoree.

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AI

JPMorganChase’s Tracy-Ann Lim leads ad tech transformation at the bank

The global chief media officer is among the 2026 Ad Age Tech Power List honorees for pursuing AI and ad tech initiatives.

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AIBusinessscience

Dstillery’s Melinda Han Williams puts agentic AI into programmatic ad tech

The chief data scientist made the 2026 Ad Age Tech Power List for her work in bringing AI to ad markets.

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AI

Tiffany Rolfe built R/GA’s AI strategy to help PayPal, Google and more brands

Tiffany Rolfe, R/GA's global chair and chief creative officer, has been named a 2026 Ad Age Tech Power List honoree.

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politics

Vella Bioscience’s Joy Allen-Altimare makes femtech relatable

Femtech brand president Joy Allen-Altimare made Ad Age's Tech Power List 2026 for her work modernizing marketing.

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AI

Chalice’s Tylynn Pettrey brought new ad tech to brands, including Hershey and…

Tylynn Pettrey, senior VP of AI and analytics at Chalice AI, has been named a 2026 Ad Age Tech Power List honoree.

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AI

Mike Nuzzo is modernizing Hearst’s ad tech to accommodate AI and CTV

The senior VP and head of data solutions applies AI and audience intelligence to advertising.

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politics

How Amy Reinhard turned Netflix into a $1.5 billion advertising business

Amy Reinhard, president of advertising at Netflix, has been named a 2026 Ad Age Tech Power List honoree.

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Business

Krysha Nair took StackAdapt’s DSP into a new ad tech lane

The VP of product marketing made the 2026 Ad Age Tech Power List after taking a new data hub to market.

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