By Ad Age Staff | May 18, 2026
Drew Panayiotou, chief marketing officer at Keurig Dr Pepper, is bringing AI deeper into the marketing machinery. He is helping the beverage giant respond faster to consumer behavior, retail signals and shifting demand across its portfolio of brands.
At the center of that effort is an internally developed platform called Data Driven Sip, which continuously ingests retail, media and behavioral data, and translates it into marketing, creative and merchandising decisions. The system is designed to help Keurig Dr Pepper move beyond traditional campaign cycles and operate with more adaptive, always-on marketing, the company said. For helping scale agentic AI across one of the country’s largest beverage marketers, Panayiotou has been named a 2026 Ad Age Tech Power List honoree.
Panayiotou’s team has applied the technology across several major campaigns. For Dr Pepper’s Fansville college football platform, the company combined AI-driven targeting with audience insights from its ESPN partnership to create more than 2,500 customized creative units tailored to consumer behavior, fandom and purchase patterns. The campaign also included a virtual and mixed-reality broadcast experience tied to live games.
