Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreTech Power ListVurvey Labs’ Chad Reynolds builds AI personas for brands and agenciesChad Reynolds of Vurvey Labs says advertising’s AI future will depend on proprietary human data, not commodity models. (Contributed) AAByAd Age StaffMay 18, 2026 06:00 AM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersRRByRaja Rajamannar
Vurvey Labs’ Chad Reynolds builds AI personas for brands and agencies
The founder and CEO made the 2026 Ad Age Tech Power List for developing virtual consumers that challenge marketers.









