Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreTech Power ListHow Amy Reinhard turned Netflix into a $1.5 billion advertising businessUnder Amy Reinhard, Netflix expanded partnerships with Amazon Ads, Yahoo and The Trade Desk. (Contributed) AAByAd Age StaffMay 18, 2026 06:00 AM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersRRByRaja Rajamannar
How Amy Reinhard turned Netflix into a $1.5 billion advertising business
Amy Reinhard, president of advertising at Netflix, has been named a 2026 Ad Age Tech Power List honoree.









