Netflix keeps getting more expensive, and that’s pushing more users to its ad tier. Today alongside touting booming ad-tier subscriptions, Netflix also announced that ads will be expanding to more places in its app.
A few years back, Netflix famously rejected the idea of an ad tier. But then the company changed its mind, and no doubt due to continued price hikes, a large share of users are now opting for that more affordable ad plan.
Netflix revealed today during its upfront presentation that over 250 million people around the globe are using its ads plan monthly. That’s up significantly from the 94 million this time last year.
But the streamer has bigger ad plans than just boosting its base of ad-tier subscribers.
Per The Verge, Netflix announced that ads will expand in the year ahead in two additional ways:
