Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreCMO Survival GuideIntroducing the Ad Age CMO Survival GuideAd Age's new CMO Survival Guide series will provide practical tips to marketers navigating new challenges (Getty Images) ESByE.J. SchultzAPByAdrianne PasquarelliMay 19, 2026 05:00 AM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersRRByRaja Rajamannar