Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreOpinionWhy CMOs must become enterprise growth leadersRaja Rajamannar, a former CMO and now senior fellow at Mastercard, shares candid perspectives on the realities of modern marketing leadership. (Ad Age Composite.) ByRaja RajamannarMay 19, 2026 05:00 AM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersByRaja Rajamannar