Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreAgenciesPublicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industryPublicis' acquisition of LiveRamp raises fresh questions of neutrality. (Publicis, Live Ramp) ByEwan LarkinBBByBrian BonillaGSByGarett SloaneMay 18, 2026 05:03 PM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersRRByRaja Rajamannar
Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry
The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.
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