Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis, and industry insights.
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
BY James Hercher//
May 12th, 2026
Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry
Publicis-LiveRamp deal sparks agency scramble for alternatives
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Publicis' LiveRamp deal puts competitors on edge
Agencies are moving closer to supply, and it's reshaping the programmatic middle layer
‘Identity is the qualifier for AI’: Publicis' $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
France's Publicis bags LiveRamp for $2.2bn in agentic push
LiveRamp Stock Hits 52-Week High - Here's Why - PUBLICIS GROUP SA S/ADR by Publicis Groupe S.A. (OTC:PUBG
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
Publicis annonce l’acquisition de LiveRamp, spécialiste américain des données, pour une valeur de 2,2 milliards de dollars
