We Went To Eight Upfronts This Week. Here's What We Learned | AdExchanger
Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.
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Let’s Be Upfront About Performance | AdExchanger
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad…
To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their…
Why Albertsons Is Adding The LTV Metric To Its Analytics | AdExchanger
I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and…
Comic: Schrödinger's Measurement | AdExchanger
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The Keywords To The Kingdom; Can’t Afford To Pay Attention | AdExchanger
Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.
Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger
Another TV upfronts season is in the books.
CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies |…
Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a…
Bloomberg Wants Contextual Targeting To Work In Live Video | AdExchanger
Bloomberg produces hours of live content a day, and it’s shifting its contextual targeting focus beyond standard display ads to…
The AI Chat Ad Frontier: What LLMs Change About Brand Safety
LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for testing…
Upfronts Day Two: Dancing And Data | AdExchanger
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
Warner Bros. Discovery’s Upfront Was All About Performance | AdExchanger
WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative led…
Forget Dances. TikTok Wants People To Shop | AdExchanger
TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its…
Zoom’s Next Act | AdExchanger
Zoom CMO Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also…
Upfronts Day One: Publishers Jostle For Position As Performance Drivers |…
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled…
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in…
NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage |…
NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to drive…
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization |…
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.
Is Agentic Commerce An Oasis Or Mirage? | AdExchanger
This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as…
PubMatic’s Agentic AI Is Going Beyond Direct Deals | AdExchanger
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through its AgenticOS platform, in addition to more…
Identity Without Oversight | AdExchanger
If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work, does anyone notice? Inside a UID2 mix-up that has…
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A…
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped…
A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice.
TTD confirmed this publisher's UID2s would have been useless targeting, but also said it wouldn’t have had enough data to flag…
Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes |…
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for…
Disney’s New CEO Is Focused On Two E’s: Engagement And ESPN | AdExchanger
Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue,…
Programmatic I/O 2026 New York | AdExchanger
News and Views on Data-Driven Digital Advertising and Marketing
ROAS? Nah. The Home Depot’s All About ROMO | AdExchanger
It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says The Home Depot's Melanie…