TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
Wednesday, May 13th, 2026 – 12:04 pm
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TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the through line was data quality.
Unsurprising, since performance was also a major theme at POSSIBLE in Miami last month.
Data quality is emerging as one of the most important topics in TV advertising, because advertisers are simply infatuated with performance. Prove it or lose it. Garbage in, garbage out – you get it.
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