Thursday, May 14th, 2026 – 3:17 pm
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Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes.
The final day of presentations on Wednesday ended with a few interesting swerves.
The focus on performance remained, of course, but the three companies we covered – Warner Bros. Discovery, Netflix and YouTube – also had interesting things to say about how their own businesses fit into that larger narrative of translating the passion audiences have for different TV shows into measurable outcomes for advertisers.
