AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
Tuesday, May 12th, 2026 – 1:15 pm
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And that’s a wrap on Day One of upfronts 2026!
AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.
So, what was their message to marketers? Performance, performance, performance.
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