News
As upfront negotiations wrap up, experts from Mediaplus and Jellyfish spoke about the overarching themes from this year
by Saleah Blancaflor August 14 2026
Negotiations for the 2025–2026 TV upfront season are finally wrapping up.
As talks draw to a close, major publishers like Fox, Amazon, Disney and Netflix have locked in robust commitments. Fox reported strong upfront performance across its portfolio of sports, news, entertainment and Tubi; Amazon exceeded its volume goals with year-over-year growth; Disney secured solid volume commitments and sold out its ad inventory for Super Bowl LXI; and Netflix nearly doubled its ad sales commitments ahead of next year's FIFA Women’s World Cup.
