NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage

Monday, May 11th, 2026 – 1:50 pm

NBCU kicked off upfront week on Monday morning with an original take on a not-so-original trend: ad performance.

Comedians Bowen Yang and Matt Rogers started things off with a parody of the Rosé and Bruno Mars song “APT.” The original lyrics were replaced with comedic mentions of ads on NBC (the chorus was, “ads on NBCU – and Peacock!”), with backup dancers dressed as peacocks to boot. After the song and dance routine, Mark Marshall, NBCU’s chairman of global advertising and partnerships, got to business. Marshall addressed how NBCU is tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. These days, no TV ad announcement is worth its salt without at least one mention of performance.

Marshall announced that NBCU’s Performance Insights Hub will fully roll out to all clients by Q4 this year. NBCU initially teased this new ad hub late last year.

NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage | AdExchanger

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