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For most media companies, recent upfront presentations — the annual slate of content pitches to advertisers — have been shaped by uncertainty, whether it be macroeconomic or geopolitical. This year, the shifts are coming largely from within.
Media executives told CNBC that while they have been cognizant of global economic issues, like the Middle East conflict and rising cost of fuel, as well as the ongoing shakeup and consolidation in the industry, such topics aren’t playing a big part in this year’s discussions with advertisers.
This week, Comcast’s
NBCUniversal, Fox Corp
