Explore the latest stories, trends, and expert commentary from AdExchanger's CTV Roundup section—your source for news, analysis, and industry insights.
AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
Let’s Be Upfront About Performance
BY Alyssa Boyle//
May 15th, 2026
How AI innovations in TV are meeting brand needs—and how they’re coming up short
Pitch deck: X leans on AI and performance in a bid to win ad dollars
The Business of AI Archives
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at…
Explore the latest stories, trends, and expert commentary from AdExchanger's CTV section—your source for news, analysis, and…
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad…
Separating fact from fiction on all the AI pronouncements made at the 2026 upfronts.
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their…
