Home Marketers For Video Publishers, Performance And AI Go Hand In Hand
Monday, June 8th, 2026 – 11:34 am
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The buzziest buzzwords in advertising are “performance” and “AI.”
For CTV advertisers, proving performance is the priority. Video budgets are under increased scrutiny as CMOs decide how to allocate spend across a growing array of streaming channels. Meanwhile, publishers are expanding their reach and layering more data and AI features into their offerings to drive more demonstrable results.
