From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
Thursday, July 9th, 2026 – 10:27 am
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Marketers may know who they are buying with programmatic. But where they are buying has remained elusive.
Programmatic originally tuned in to audience, not content, in order to optimize performance. Finding the right people – no matter where they were – was the primary goal.
But in recent years, there’s been increased focus on media environments, from the quality of the content to the attention created by content.
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