Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste.
Tuesday, August 25th, 2026 – 9:57 am
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A podcast interview with
Scott Ensign
Chief Strategy Officer
Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, talks to AdExchanger about media buying…
Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a new…
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different…
Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice…
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance…
