Monday, June 29th, 2026 – 8:00 am
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AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like across all parts of the industry.
While buyers and sellers drive investment and monetization decisions, viewers ultimately determine whether advertising works. Examining input from media buyers, sellers and thousands of viewers offers a more complete view of how AI can and should evolve.
Buyers: augmenting expertise, not replacing it
