Cannes LionsCannes Lions Day 5—Trade groups join forces on AI governance, agency executives get evicted from tentHear from marketing leaders on the lessons they’re bringing home from Cannes, check out how Mars and Publicis showed off their work, read about Facebook Creator Studio’s comeback, and add a few last sessions to your calendar. PHByParker HerrenAAByAd Age Staff
What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.













