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What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
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5 prospettive sulla stessa storiaTimeline cronologica
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adage.com
What early Cannes Lions conversations reveal about AI, creators and agencies
After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.
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digiday.com
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
