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What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
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6 prospettive sulla stessa storiaTimeline cronologica
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adage.com
What early Cannes Lions conversations reveal about AI, creators and agencies
After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.
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digiday.com
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.
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Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
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fortune.com
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever | Fortune
At Fortune's Fuel Up in Cannes, marketing leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy explored how brands can create connections…
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axios.com
Axios House: AI can't replace brands' bonds with customers, marketers say
Brands hold an advantage in two areas AI hasn't mastered — consumer relationships and trust
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Axios House: Brands are beginning to diverge in their approach to AI
Communications industry leaders are split on whether AI is an effective tool to openly embrace or a technology to publicly reject
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glossy.co
Fashion Briefing: New AI tools and deeper creator collaborations drive the fashion conversation at Cannes Lions
At Cannes Lions, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are at the center of the conversation.
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With AI ad tools expanding, Meta courts agencies while reshaping their role
Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows.
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variety.com
Cannes Lions: Movers and Shakers Tackle Trends in Marketing, AI, Advertising, Content and Ranch Dressing
The crosscurrents of discussion at Cannes Lions were hot topics for leaders during Day 2 of Variety in the C-Suite in collaboration with Canva.
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Cannes Lions takeaways that matter for the rest of 2026
Cannes Lions moved from anxiety to action in 2026. Hear how AI, creator strategies and gaming ad formats evolved—and what the shifts mean for marketers.
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What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.
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How marketers are balancing broader remits and tighter budgets | Fortune
Marketers at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite