From AI insights to IRL experiential marketing, the crosscurrents of discussion at Cannes Lions were reflected Tuesday by top movers and shakers in marketing and media who joined Variety in the C-Suite in collaboration with Canva at the Festival of Creativity.
Leaders from a range of sectors braved the heat that has gripped Cannes this week to share insights and talk shop with Variety, which is presenting a series of panels this week at the Canva Creative Cabana located in a prime beachfront spot off the Croisette.
Participants on Day 2 (June 23) included the pairings of Rita Ferro, president of global advertising for Disney, and Michelle Mesenburg, chief brand officer for Target; Todd Kaplan, chief marketing officer for Kraft Heinz in North America, and Taylor Montgomery, global chief brand officer for Taco Bell; Frances Berwick, chairman of Bravo and Peacock unscripted, and Alan Cumming, actor and host of Peacock’s “The Traitors” and NBC’s upcoming “The Traitors: New Blood”; Ndidiamaka Oteh, CEO of Accenture Song, and Asmita Dubey, chief digital and marketing officer for L’Oreal; and Gabrielle Wesley, chief marketing officer of Mars Wrigley North America, and William White, chief marketing officer of Walmart.
