Cannes Lions: Marketing Execs From Fox, BBC, Mattel and More Talk About Piloting Their Brands Into the Future

Day 3 of the Variety in the C-Suite in collaboration with Canva featured more lively discussion on the beach from marketing pros in entertainment and other industries — with a common thread of how they’re looking to stretch their brands in new directions amid shifts in tech and consumer behavior.

Execs speaking on stage at the Canva Creative Cabana at Cannes Lions this week were: Darren Schillace, chief marketing officer of Fox Entertainment; Shelley Macintyre, CEO of brands and licensing at BBC; Jill Kramer, CMO of Mastercard; Marisa Thalberg, CMO of Catalyst Brands; Robert Stanichi, EVP and chief global brand officer, Mattel; and Claudia Calori, head of marketing for Philips’ Personal Health division.

Here are highlights from the sessions, along with full video replays:

Powered by Fans: Creating Entertainment Brands That Last

Darren Schillace, chief marketing officer of Fox Entertainment, and Shelley Macintyre, CEO of brands and licensing at BBC