Amid the blazing soleil of the French Riviera, senior marketing and advertising executives from major brands — including Netflix, Unilever, Lego and Electronic Arts — joined Variety in the C-Suite in collaboration with Canva at Cannes Lions to discuss industry trends and how they’re evolving their strategies to reach consumers across the globe.
Day 1 of the three-day interview series, which took place at the Canva Creative Cabana beachfront on the Croisette, featured Julia Goldin, chief marketing officer of Lego; David Tinson, chief experience officer at Electronic Arts; Amy Reinhard, president of advertising, Netflix; Leandro Barreto, CMO of Unilever; Chris Beresford-Hill, global chief creative officer, BBDO Worldwide; Mark Kirkham, CMO of PepsiCo U.S. Beverages; Leonardo Aizpuro, CMO of Nespresso; and Fabiola Torres, CMO of the Gap brand.
Here are highlights of the conversations, along with full video replays.
Where Play Becomes Culture: Building Experiences That Last
Julia Goldin, chief marketing officer of Lego, and David Tinson, chief experience officer, Electronic Arts
