Marketing and ad execs from brands including Netflix, Lego and EA spoke on Day 1 of Variety in the C-Suite in collaboration with Canva at Cannes Lions.

Marketing and ad execs from brands including Netflix, Lego and EA spoke on Day 1 of Variety in the C-Suite in collaboration with Canva at Cannes Lions.

At Cannes Lions, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are at the center of the conversation.