Agentic-powered moves, proprietary AI solutions and an outcomes-first approach took center stage.
As the industry shifts beneath our feet this year thanks to AI, Cannes Lions made one thing clear: Keeping pace now demands collective action, not observation.
There seems to be a growing urgency to operationalize AI in ways that unlock the full value of media strategies and drive measurable outcomes.
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Capital Won't Save Brand-Creator Partnerships. Strategy Will.
Cannes Lions moved from anxiety to action in 2026. Hear how AI, creator strategies and gaming ad formats evolved—and what the…
The ad tech announcements at this year's Cannes Lions Festival of Creativity that you need to know to stay informed.
The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities…
The quiet part of the AI conversation at Cannes: what it actually costs
After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the…
