Friday, June 26th, 2026 – 9:30 am
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At this year’s Cannes, the sweatiest in recent memory, the AdExchanger team gathered at the Equativ yacht to discuss the buzzwords that drew the most heat at the festival.
For Lynne d Johnson, our head of programming, authenticity kept coming up. Authenticity isn’t a novel topic, but it’s newly resonating in the age of AI. Mistakes and vulnerability aren’t just authentic; they’re human.
And as marketers increasingly look to synthetic audiences to gauge ideas or choose what real people see, they must navigate change with care.
