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Three TV advertising takeaways from Cannes Lions 2026

Agentic-powered moves, proprietary AI solutions and an outcomes-first approach took center stage.

Raccontata daforbes.comdigiday.comcampaignlive.comadage.comagendadigitale.eu

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AI · summaries

adage.comStai leggendo23 h fa

Three TV advertising takeaways from Cannes Lions 2026

Agentic-powered moves, proprietary AI solutions and an outcomes-first approach took center stage.

originale

digiday.com2 g fa

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Leggi questa versione → originale

forbes.com3 g fa

Cannes Lions 2026: It Was Hot. The Creator Economy Was Hotter

At Cannes Lions 2026, brands with participatory campaigns (KitKat $224M earned media, Vaseline 466% sales lift) dominated—real audience stake drives retention. For tech leaders, creator economy's endgame is partnership. Build for contribution, measure by community, not reach.

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agendadigitale.eu22 h fa

Cannes Lions 2026, la creatività torna a pesare nel marketing - Agenda Digitale

Ai Cannes Lions 2026 la creatività torna a occupare una posizione centrale nel marketing. AI, creator economy, fiducia tra agenzie e clienti e capacità di generare desiderio delineano una nuova fase per brand,…

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campaignlive.com1 g fa

Cannes Lions 2026: Creativity, intelligence and the next era of agencies

Razorfish's CEO Dani Mariano and CCO Brian Carley spoke with Campaign during the recent Cannes Lions International Festival of Creativity.

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Timeline cronologica

1. domenica 28 giugno 2026·forbes.com
   

   Cannes Lions 2026: It Was Hot. The Creator Economy Was Hotter

   At Cannes Lions 2026, KitKat, Vaseline, Twitch and NBA Take-Two Media showed how giving audiences a genuine stake drives results. Here is the creator economy strategy behind the…

2. lunedì 29 giugno 2026·forbes.com
   

   Why The World's Top Creators Flew To Cannes Lions 2026

   Cannes Lions 2026 was the year the industry came to the creators. Follower counts mattered least, and the best creators stopped being counted and started being courted.

3. lunedì 29 giugno 2026·digiday.com
   

   Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

   As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

4. lunedì 29 giugno 2026·campaignlive.com
   

   Cannes Lions 2026: Creativity, intelligence and the next era of agencies

   Razorfish's CEO Dani Mariano and CCO Brian Carley spoke with Campaign during the recent Cannes Lions International Festival of Creativity.

5. martedì 30 giugno 2026·adage.com
   

   Three TV advertising takeaways from Cannes Lions 2026

   Agentic-powered moves, proprietary AI solutions and an outcomes-first approach took center stage.

6. martedì 30 giugno 2026·agendadigitale.eu
   

   Cannes Lions 2026, la creatività torna a pesare nel marketing - Agenda Digitale

   Ai Cannes Lions 2026 la creatività torna a occupare una posizione centrale nel marketing. AI, creator economy, fiducia tra agenzie e clienti e capacità di generare desiderio…