Friday, June 5th, 2026 – 1:00 am
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Thinking several steps ahead of where we are in agentic AI, things could go remarkably right – or terribly wrong. And that’s just speaking for digital advertising.
James Deaker, head of consultancy Korukea Media, is studying how AI might transform pricing, yield and more for the digital advertising space, and has a nuanced take on what AI may do to our industry.
“What happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability?” Deaker asks on this week’s episode of The Big Story.
