Thursday, May 21st, 2026 – 1:17 pm
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This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent.
Does the definition of premium change in an agentic world?
Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated feed, the stuff people can’t stop watching often looks a lot less like HBO and a lot more like drag queens chasing ICE agents down the street in a video that isn’t even real.
