Friday, June 26th, 2026 – 1:00 am
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As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. The operational cost savings and efficiency that AI introduces is simply too tempting to ignore.
But using AI in content without turning off consumers is a tricky dance.
Advertising experts argue there is a middle ground: using AI technology to quicken, improve or enhance the production of content that features real people and products. Think visual overlays and camera effects, to name a couple of viewer-facing examples. This concept is often called “AI augmentation” in ad-techese, but I prefer the term “AI-assisted” content.
