Tuesday, June 30th, 2026 – 8:00 am
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Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.
However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face.
Modern campaigns are omnichannel – they span search, social, programmatic, retail media, direct buys, LLMs and walled gardens. And they are complex – planning, activation, reporting, optimization and reconciliation often happen across disconnected systems. Agencies spend enormous amounts of time coordinating data, workflows and decisions across the campaign life cycle.
