By Kimeko McCoy • June 25, 2026 •
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
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A shift is underway across the ad industry. Platforms are rolling out more automated marketing tools, lowering the barrier to entry for advertisers to manage campaigns directly. Agencies, long since tasked with managing those relationships, are on alert.
Even as the tools change, Nicola Mendelsohn, Meta’s head of global business group, aimed to quell any advertiser anxiety at this year’s Cannes Lions International Festival of Creativity.
