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Meta courts agencies with expanded ad tools while AI reshapes the industry
Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows.
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digiday.com
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
The ad tech announcements at this year's Cannes Lions Festival of Creativity that you need to know to stay informed.
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Amazon's latest ad format offers a glimpse of advertising's agentic future
Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
