Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows.

The ad tech announcements at this year's Cannes Lions Festival of Creativity that you need to know to stay informed.

Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.

A Cannes Lions 2026 Meta lancia strumenti AI per pubblicità, creator marketing e vendite via chat sulle sue piattaforme

Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.

From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.

Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows.

Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows.