By Kimeko McCoy • June 24, 2026 •
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
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Spotify has spent the last year overhauling its ads business to try and persuade advertisers that it’s more than just an audio buy.
Last year, its ad business was “moving too slowly,” as CEO Daniel Ek put it last year, according to Business Insider. Now, the streamer has overhauled its ad tech stack with Spotify Ad Exchange, rolled out generative AI tools for voice overs and ad scripts. Spotify’s current pitch to advertisers is its sponsorships, live events and more automated ad buys.
