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Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s VP Of Product
Not unlike gaming, audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify’s Per Sandell.
Walmart Buys Vibe.co To Woo SMBs To Streaming
BY Alyssa Boyle//
Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.
Why Walmart paid big to capture small advertiser-budgets, with its latest ad tech acquisition of CTV startup Vibe.
Explore the latest stories, trends, and expert commentary from AdExchanger's audio section—your source for news, analysis, and…
Why Walmart paid big to capture small advertiser-budgets, with its latest ad tech acquisition of CTV startup Vibe.
Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta,…
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to…
