Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, Google, and Amazon.
The Cannes Lions deal the ad industry is buzzing about — and what it means
By Lara O'Reilly
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Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business | Fortune
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart Buys Vibe.co To Woo SMBs To Streaming | AdExchanger
Walmart Vibe.co deal: a $1.4bn bet on ads
Walmart’s $1.4 Billion Ad Tech Purchase: How The Price Compares
Cannes Briefing: The ad industry’s power shifts, mapped in sand
Cannes Lions: Top Marketing and Ad Execs on Boosting Brand Voice Through Entertainment, Connecting With Gen Z and More
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Walmart is acquiring the TV advertising company Vibe.co.
