Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, Google, and Amazon.
The Cannes Lions deal the ad industry is buzzing about — and what it means
By Lara O'Reilly
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Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart Buys Vibe.co To Woo SMBs To Streaming | AdExchanger
Walmart Vibe.co deal: a $1.4bn bet on ads
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Walmart is acquiring the TV advertising company Vibe.co.
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Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase…
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to…
Walmart's reported $1.4bn Vibe.co deal values the CTV ad startup at 12.6x revenue. Inside its bet to catch Amazon in retail media.
Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the…
At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.
