Posted Jun 23, 2026 at 4:44 PM UTCEExternal LinkEmma RothWalmart is acquiring the TV advertising company Vibe.co.The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already used to bolster its advertising business by linking a person’s shopping activity to what they watch.Walmart to Buy Vibe.co to Fuel TV Advertising Business[Bloomberg]Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma RothLoading commentsGetting the conversation ready...Most PopularMost PopularValve prices the Steam Machine at $1,049The Steam Machine is the most ambitious game console I’ve ever playedValve will finally let you build your own Steam Machine with SteamOS for desktopValve explains why it isn’t subsidizing the Steam MachineThe best Prime Day deals we found on our favorite gearThe Verge DailyA free daily digest of the news that matters most.Email (required)By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policyand Terms of Serviceapply.