The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising platform.
In Brief
Posted:
8:38 AM PDT · August 4, 2026
Image Credits:Scott Olson / Getty Images
Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV advertising platform Vibe.co. The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, the retailer’s connected TV advertising platform.
The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s…
Walmart is acquiring French ad-tech startup Vibe.co for up to $1.4 billion, its second major connected TV deal after the $2.3B…
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to…
Walmart's reported $1.4bn Vibe.co deal values the CTV ad startup at 12.6x revenue. Inside its bet to catch Amazon in retail media.
