Tuesday, June 23rd, 2026 – 2:05 pm
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Plastering ads all over New York City subways is one effective way to get attention – including, apparently, from Walmart.
On Tuesday, Walmart announced that it is buying Vibe.co, the French self-serve ad platform that specializes in helping small brands buy streaming commercials with similar ease and precision as they get from search and social.
Vibe has been vying for a bigger share of the ad dollars moving to connected TV, especially in the US, as evidenced by the company’s ubiquitous billboards in major cities including New York and San Francisco. Now, Vibe joins Walmart Connect’s commerce ecosystem alongside the smart TV maker Vizio. And Vibe’s tech is poised to help unify Walmart’s growing CTV footprint with the closed-loop attribution provided by its retail sales data.
