Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase of Vibe.
By Ronan Shields • June 24, 2026 •
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Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years.
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Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to…
Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the…
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