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Walmart is acquiring the TV advertising company Vibe.co.
The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already used to bolster its advertising business by linking a person’s shopping activity to what they watch. [Link: Walmart to Buy Vibe.co to Fuel TV Advertising Business | https://www.bloomberg.com/news/articles/2026-06-23/walmart-to-buy-vibe-co-in-effort-to-fuel-tv-advertising-business | Bloomberg]
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variety.com
Walmart’s New TV Shows, ‘Join the Club,’ ‘Backyard Escapes’ Spur Vizio Users to Go Shop
Walmart's New TV Shows, 'Join the Club,' 'Backyard Escapes' Spur Vizio Users to Go Shop
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Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
