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Walmart is acquiring the TV advertising company Vibe.co.
The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already used to bolster its advertising business by linking a person’s shopping activity to what they watch. [Link: Walmart to Buy Vibe.co to Fuel TV Advertising Business | https://www.bloomberg.com/news/articles/2026-06-23/walmart-to-buy-vibe-co-in-effort-to-fuel-tv-advertising-business | Bloomberg]
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variety.com
Walmart’s New TV Shows, ‘Join the Club,’ ‘Backyard Escapes’ Spur Vizio Users to Go Shop
Walmart's New TV Shows, 'Join the Club,' 'Backyard Escapes' Spur Vizio Users to Go Shop
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Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
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theverge.com
Walmart is acquiring the TV advertising company Vibe.co.
The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already…
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adexchanger.com
Walmart Buys Vibe.co To Woo SMBs To Streaming | AdExchanger
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.
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theinformation.com
Walmart’s $1.4 Billion Ad Tech Purchase: How The Price Compares
Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the retail giant is about building its ad…
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digiday.com
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase of Vibe.
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thenextweb.com
Walmart Vibe.co deal: a $1.4bn bet on ads
Walmart's reported $1.4bn Vibe.co deal values the CTV ad startup at 12.6x revenue. Inside its bet to catch Amazon in retail media.